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INDIA BISCUITS MARKET

India Biscuits Market Analysis by Type (Cookies, Plain Biscuits, Sandwich Biscuits, Filled biscuits and others) Forecast and Opportunities, 2011-2021

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India Biscuits Market Analysis by Type (Cookies, Plain Biscuits, Sandwich Biscuits, Filled biscuits and others) Forecast and Opportunities, 2011-2021

India, world’s third largest economy by purchasing power parity (PPP) method, is growing with the highest GDP growth among major economies. The country has witnessed a rise in its personal disposable income and the consumption pattern has changed a lot in last decade, following surging employment opportunities, increase in double income households and government’s effort to boost rural income.

Indian consumers are adding biscuits, cookies, sandwich biscuits and other products in their monthly, weekly and daily shopping basket and the market for these products is burgeoning in the country. There is a growing number of consumers who are brand conscious and they continue to trade up for premium biscuits allowing companies to add more cookies in their product portfolio. The market for these products is being accelerated by high marketing and promotion by celebrities who continue to influence Indian buyers.

Additionally, growing product flavours to cater to every niche consumer segment has further contributed to double digit growth of the market. India is world’s youngest nation with majority of consumers below 35 years, who are looking for biscuits with better taste. Consequently, industry has enjoyed an appreciable performance owing to favourable macro economic conditions and high demand from the Indian consumers. Moreover, improvements in macro-economic policies such as low inflation and low interest rates have also boosted consumers’ sentiments and industry has emerged as one of the beneficiary.

According to “India Biscuits Market Analysis By Type, Forecast and Opportunities, 2011-2021”, biscuits market has grown with a whopping CAGR of 15.24% during 2011-15 and it is forecast to grow with a CAGR of over 6% during 2016-21. Upsurge in the number of double income households, growing urbanisation and change in consumption pattern coupled with changing consumers’ taste and preference, are few of the factors driving the biscuits market in India.

In 2015, ‘cookies’ category accounted for the largest market share in the country’s biscuits market, and was closely followed by ‘plain biscuits and sandwich biscuits. West region is the largest regional market for biscuits in India as it is home to millions of consumers with high personal disposable income than rest of the India. As far as competitive landscape is concerned, India biscuits market is highly consolidated market with three players accounting for over 80% of the market in value and volume terms. India Biscuits Market Analysis By Type, Forecast and Opportunities, 2011-2021 elaborates the following aspects of biscuits market in the country.

• India Biscuits Market Size, Share & Forecast

• Segmental Analysis – By Type (Cookies, Plain Biscuits, Sandwich Biscuits, Filled biscuits and others & By Company

• India Macro Economic Analysis

• Policy and Regulatory Landscape

• Micro Market Trends & Developments

• Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

• To have a comprehensive understanding of India Biscuits market

• To help biscuits companies in making informed decision through in-depth knowledge of the macro drivers, challenges and on-going industry trends

• To obtain competitive advantage over your rivals

• To add weight to presentations and marketing material

• To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs Research Methodology

Marketmonitor uses primary and secondary sources to collect the information and validates them to present the 360 degree view of the industry. Primary research includes interviews with biscuits companies, retailers and industry analysts while Secondary research focuses on intensive and extensive search of relevant publications i.e. industry magazines, public and private institutions’ industry studies, company annual reports, and other proprietary databases.

NO. TABLE OF CONTANT P.N
1 Product Overview 7
2 Research Methodology 8
3 Analyst View 9
4 Global Biscuits Market Overview 12
5 India Biscuits Market Outlook 14
5.1 Market size and Forecast By Value & Volume 15
5.2 Market Share and Forecast
5.2.1 By Product Type 18
5.2.3 By Company 21
5.2.3 By Region 26
6 India Cookies Market Outlook 29
6.1 Market size and Forecast By Value & Volume 30
6.2 Pricing Analysis 32
7 India Plain Biscuits Market Outlook 33
7.1 Market size and Forecast By Value & Volume 34
7.2 Pricing Analysis 36
8 India Sandwich Biscuits Market Outlook 37
8.1 Market size and Forecast By Value & Volume 38
8.2 Pricing Analysis 40
9 India Filled Biscuits Market Outlook 41
9.1 Market size and Forecast By Value & Volume 42
9.2 Pricing Analysis 44
10 India Others Market Outlook 45
10.1 Market size and Forecast By Value 46
10.2 Pricing Analysis  
11 Supply Chain Analysis 49
12 Market Dynamics 52
12.1 Drivers 54
12.2 Challenges 57
13 Trends and Developments 59
14 Policy and Regulatory Landscape 65
15 India Economic Profile 68
15.1 India Economic Profile 69
15.2 India Economic Profile 71
16 Competitive Landscape 73
16.1 Birtannia Industries Pvt Ltd 74
16.2 Parle Products Pvt Ltd 75
16.3 ITC Ltd 76
16.4 Surya Food & Agro Pvt Ltd 77
16.5 Anmol Biscuits (P) Ltd 78
16.6 Mondelez India Foods Ltd 79
16.7 Unibic Foods India Pvt Ltd 80
16.8 Sai Industries Pvt Ltd 81
17 Strategic Recommendations 82
NO. LIST OF FIGURES P.N
1 India Biscuits Market Size, By Value (USD Million), By Volume (000 Tonnes) 2011-2021F 16
2 India Biscuits Market Share, By Type, By Value, 2011-2021F 18
3 India Biscuits Market Share, By Company, By Value, 2011-2021F 21
4 India Biscuits Market Share, By Region, By Value, 2011-2021F 26
5 India Cookies Market Size, By Value (USD Million), By Volume (000 Tonnes) 2011-2021F 30
 6 India Internet Penetration (% of Total Population) 2011-2016F 31
 7 India Plain Biscuits Market Size, By Value (USD Million), By Volume (000 Tonnes 2011-2021F 34 
 8 India Urban Population, 2011-2016F 35
 9 India Sandwich Biscuits Market Size, By Value (USD Million), By Volume (000 Tonnes)2011-2021F 38
10  India Filled Biscuits Market Size, By Value (USD Million), By Volume (000 Tonnes) 2011-2021F 42
11 India Inflation Rate, All Items (2011-2016E) 43
 12 India Others Biscuits Market Size, By Value (USD Million), 2011-2021F 46
 13 India Disposable Income, USD (2011-2016E) 54
14 India Population, in Million (2011-2015) 55
15  India YoY Plain Biscuits & Cookies 2012-2021 62
 16 India Demographic Distribution, 2015 63
NO. LIST OF TABLE P.N
1 West Region Population (Million), 2015 27
2 South Region Population (Million), 2015 27
3 North Region Population (Million), 2015 28
4 East Region Population (Million), 2015 28
5 India Cookies Prices, USD/KG 32
6 India Plain Biscuits Prices, USD/KG 36
7 India Sandwich Biscuits Prices, USD/KG 40
8 Filled Biscuits Prices, USD/KG 44
9 Others (wafers, snack bars) Prices, USD/KG 48
10 Biscuits Per Capita Consumption (KG) 57

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