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India Kitchen Appliances Market Analysis, Forecast & Opportunities, 2016-2022

India Kitchen Appliances Market Analysis, Forecast & Opportunities, 2016-2022

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Table of Content

List of Figures

List of Tables

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India has been registering strong single digit GDP growth, with average rate of 7% since 2013 and it will be the fastest growing economy over the next five years too. With a whopping population of over 1.30 billion people, and growing middle class population of over 267 million, the country presents vast opportunities for multitude of products including kitchen appliances. India has already become world’s third largest economy on PPP method, after United States and China. Apart from growing economy and middle class, the country is also witnessing other trends, like increasing urbanisation, westernisation of lifestyle and growing number of women in the workforce. These factors make India a favourable market for kitchen appliances.

According to MarketMonitor report titled “India Kitchen Appliances Market Analysis, Forecast & Opportunities, 2016-2022”, Kitchen Appliances market recorded strong growth, with a CAGR of over 13% during review period of 2011-16. The market advanced on the back of rising disposable income, growing sales infrastructure in the form of specialist stores & e-commerce players coupled with innovation in kitchen appliances, increasing popularity of modular kitchens and convenience associated with such appliances. The market is forecast to advance with a double digit CAGR of 15.41% during estimated period of 2017-22.

During the review period of 2011-2016, each category like Hobs, Blenders, Microwaves, Cooker Hoods, Food Processors, Toaster, Cookers, Built in Ovens, Electric Kettles, Dishwashers and Coffee Machines recorded double digit value growth on the back of additional factors like more customisation in kitchen appliances coupled with new launches at wide price points targeting different income groups, growing energy and performance efficiency of kitchen appliances and other features like Child Lock, Digital Display, elegant look, easy to clean and automation of such kitchen appliances. As far as competitive landscape is concerned, kitchen appliances market is a fragmented market, wherein top five players account for over 45% of the market in value terms. Besides, e-commerce companies are offering range of kitchen appliances with easy financing, like low EMI & discounts to generate more sales, which also contributed towards increased demand. And, the market is projected to reach over USD 7 billion by 2022.

As per Adarsh Raj, Research Director, MarketMonitor Consultancy, “the introduction of reforms like Seventh Pay Commission, Goods & Service Tax (GST) and industry friendly programs like Smart City Project will help kitchen appliance companies significantly. Growing number of double & multi income households aided by government’s effort to boost income will help households in urban as well as in rural areas to buy modern kitchen appliances. Besides, availability of low cost kitchen appliances from new players in tier II and tier III cities will also contribute to surge in the demand and kitchen appliances industry will witness high rates of growth through 2022 and onwards.”

India Kitchen Appliances Market Analysis, Forecast and Opportunities, 2016-2022 elaborates the following aspects of kitchen appliance market in the country.

• Global Kitchen Appliances Market Overview

• India Kitchen Appliances Outlook, Market Size by Value & Volume, Market Share & Forecast

• Food Processors, Toaster, Electric Cookers, Built-in Ovens, Electric Kettles, Dishwashers, Coffee Machines & Others), By Company, By Point of Sale and By Region< br />

• India Kitchen Appliances Supply Chain Analysis

• India Kitchen Appliances Market Dynamics ( Drivers & Challenges)

• Kitchen Appliances Market Trends & Developments

• Policy and Regulatory Landscape

• India Kitchen Appliances Import-Export analysis

• India Macro Economic Profile & Analysis

• Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

• To have a comprehensive understanding of India Kitchen Appliances Market explained through 34 data figures and 18 tables

• To help kitchen appliances companies in making informed decision through in-depth knowledge of the market size in value & volume terms, macro drivers, challenges and on-going industry trends

• To obtain competitive advantage over rivals

• To add weight to presentations and marketing material

• To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs

Research Methodology

MarketMonitor uses primary and secondary sources to collect the information and validates them to present the 360 degree view of the industry. Primary research includes interviews with kitchen appliances companies, investors and industry analysts while secondary research focuses on intensive and extensive search of relevant publications i.e. industry magazines, public and private institutions’ industry studies, company annual reports, and other proprietary databases.

NO. TABLE OF CONTANT P.N
1 Product Overview 10
2 Research Methodology 12
3 Executive Summary 13
4 Global Kitchen Appliances Market Overview 16
5 India Kitchen Appliances Market Outlook 18
  5.1  Market size and Forecast By Value & Volume 19
  5.2  Market Share and Forecast  
  5.2.1  By Product Type, By Value 23
  5.2.2  By Company, By Value 30
  5.2.3  By Point of Sale, By Volume 35
  5.2.3  By Region, By Value 36
6 India Hobs Market Outlook 39
  6.1  Market size and Forecast By Value & Volume 40
  6.2  Pricing Analysis 43
7 India Blenders Market Outlook 44
  7.1  Market size and Forecast By Value & Volume 45
  7.2  Market Share and Forecast By Company 47
8 India Microwaves Market Outlook 48
  8.1  Market size and Forecast By Value & Volume 49
  8.2  Market share & Forecast By Company 52
  8.3  Pricing Analysis 53
9 India Cooker Hoods Market Outlook 54
  9.1  Market size and Forecast By Value & Volume 55
  9.2  Market share & Forecast By Company 57
10 India Food Processors Market Outlook 58
  10.1  Market size and Forecast By Value & Volume 59
  10.2  Market share & Forecast By Company 62
11 India Toasters Market Outlook 63
  11.1  Market size and Forecast By Value & Volume 64
  11.2  Pricing Analysis 67
12 India Electric Cookers Market Outlook 68
  12.1  Market size and Forecast By Value & Volume 69
  12.2  Pricing Analysis 71
13 India Built-in Ovens Market Outlook 72
  13.1  Market size and Forecast By Value & Volume 73
  12.2  Pricing Analysis 75
14 India Electric Kettles Market Outlook 76
  14.1  Market size and Forecast By Value & Volume 77
  14.2  Pricing Analysis 79
15 India Dishwashers Market Outlook 80
  15.1  Market size and Forecast By Value & Volume 81
  15.2  Market share & Forecast By Company 84
  15.3  Pricing Analysis 85
16 India Coffee Machines & Mills Market Outlook 86
  16.1  Market size and Forecast By Value & Volume 87
17 India Other Kitchen Appliances Market Outlook 89
  17.1  Market size and Forecast By Value 90
18 India Kitchen Appliances Supply Chain Analysis 92
19 India Kitchen Appliances Market Dynamics 95
  19.1  Drivers 97
  19.2  Challenges 102
20 India Kitchen Appliances Trends and Developments 104
21 India Kitchen Appliances Policy & Regulatory Landscape 111
22 India Kitchen Appliances Import-Export Analysis 118
23 India Economic Profile 121
  23.1  India Economic Profile 122
  23.2  Economic Analysis 124
24 Competitive Landscape 126
  24.1  Sunflame Enterprises (P) Ltd. 127
  24.2  TKK Prestige Limited 128
  24.3  Bajaj Industries Ltd 129
  24.4  Preethi Kitchen Appliances (P) Ltd

130
  24.5  LG Electronics India Pvt Ltd

131
  24.6  Butterfly Gandhimathi Appliances Ltd

132
  24.7  Samsung India Electronics Pvt Ltd

133
  24.8  Maharaja Appliances Ltd

134
  24.9  Tuareg Marketing Pvt Ltd 

135
  24.10  Philips India Limited

136
  24.11  Whirlpool of India Ltd

137
  24.12  Godrej & Boyce Mfg Co Ltd

138
  24.13  IFB Industries Ltd

139
  24.14  Panasonic Home Appliances India Co Ltd

140
25 Strategic Recommendations 141
NO. LIST OF FIGURES P.N
1 India Kitchen Appliances Market Size, By Value (USD Million), By Volume ( Mn Units), 2011-2022F 20
2 India Kitchen Appliances Market Share, By Type, By Value, 2011-2022F 23
3 India Kitchen Appliances Market Share, By Type, By Value, 2011-2022F (Cont.) 24
4 India Kitchen Appliances Market Share, By Company, By Value, 2011-2022F 30
5 India Kitchen Appliances Market Share, By Point of Sale, 2016-2022F 35
6 India Kitchen Appliances Market Share, By Region, By Value, 2011-2022F 36
7 India Hobs Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F 40
8 India Internet Penetration, 2011-2016E 41
9 India Blenders Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F 45
10 India Blenders Market Share, By Company, 2015-2022F 47
11 India Microwaves Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F 49
12 India Urbanisation Rate 2011-2016E 51
13 India Microwaves Market Share, By Company, 2015-2022F 52
14 India Cooker Hoods Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F 55
15 India Cooker Hoods Market Share, By Volume, By Company, 2016-2022F

57

16 India Food Processors Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F 59
17 India Food Processors Market Share, By Company, 2016-2022F 62
18 India Toasters Market Size, By Value (USD Million), By Volume (Million Units), 2011-2022F 64
19 India Electric Cookers Market Size, By Value (USD Million), By Volume (Mn Units), 2011-2022F 69
20 Built-in Ovens Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F 73
21 Electric Kettles Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F

77
22 Dishwasher Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F

81
23 India Dishwasher Market Share, By Company, 2015-2021F

84
24 Coffee Machines & Mills Market Size, By Value (USD Million), By Volume (000 Units), 2011-2022F

87
25 Other Kitchen Appliances Market Size, By Value (USD Million), 2011-2022F

90
26 India Per Capita Income, USD (2011-2016E)

97
27 India Population, in Million (2011-2015)

98
28 India No of Millionaires, 2011-2018F

100
29 India Microwaves Ovens Imports, USD Mn (2011-2016E)

103

30 India Demographic Distribution, 2015

108
31 India Dishwashers Imports, USD Mn (2011-2016)

119
32 Coffee Makers Imports, USD Mn (2011-2016)

119
33 Food Grinders & Mixtures Imports, USD Mn (2011-2016)

120

34 Food Grinders & Mixtures Exports, USD Mn (2011-2016)

120
NO. LIST OF TABLE P.N
1 West Region Population (Million), 2015 37
2 South Region Population (Million), 2015 37
3 North Region Population (Million), 2015 38
4 East Region Population (Million), 2015 38
5 India Hobs Prices, USD/Unit 43
6 India Induction Cook Tops Prices, USD/Unit 43
7 India LG Microwaves Prices, USD/Unit 53
8 India Samsung Microwaves Prices, USD/Unit

53
9 India IFB Microwaves Prices, USD/Unit 53
10 India Other Microwaves Prices, USD/Unit

53
11 India Toasters Prices USD/Unit

67
12 India Toasters Prices USD/Unit (cont.)

67
13 India Bajaj Electric Cookers Prices USD/Unit

71
14 India Other Electric Cookers Prices USD/Unit

71
15 India Faber, Carysil & Glen Built-in-Ovens Prices USD/Unit

75
16 India IFB, Whirlpool & Bosch Built-in-Ovens Prices USD/Unit

75
17 India Electric Kettles Prices USD/Unit

79
18 India Dishwashers Prices USD/Unit

85

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