Modern consumers are more powerful as they have new tools to access information and their buying behavior is changing consistently. On the other hand, modern businesses are also facing new challenges in the form of generating and keeping consumer loyalty. Companies need to understand their consumers and the changes in their buying pattern, in order to produce best products and services. Marketmonitor Consumer research team concentrates on understanding the preferences, attitudes, and behaviors of consumers which helps to understand the effects and comparative success of marketing campaigns.